A publicity centred around «kept lady» inside the Asia went viral, provoking a difficult debate about solitary ladies in the country.
The trouble regarding unmarried female, often stigmatised because «sheng nu» or left girls, is definitely an interest of interest in the a society one prioritises wedding and motherhood for ladies.
Inside the an announcement to your BBC, SK-II President Markus Strobel said new advert was part of «an international strategy so you can convince and encourage females to shape the destiny».
«The film brings white on real-lives problem of gifted and http://www.datingmentor.org/tr/rus-tarihleme/ you may fearless Chinese lady effect pressured in order to get married ahead of they turn 27, to have concern with getting labelled ‘sheng nu’».
Big pressures out-of area
China’s governing Communist Team attempts to need solitary lady in order to wed, so you’re able to offset a massive sex imbalance as a result of the brand new recently ended one-son coverage.
But according to Leta Hong Fincher, writer of «Left Female: The newest Rebirth out-of Sex Inequality during the China», solitary Chinese women can be in the «a genuine turning area» and lots of are starting so you’re able to incorporate just one lifestyle and you may force straight back the stigma. (далее…)